Welcome to 2007...
Another year and there are still only 16 posts on this blogsite!! Must do better this year...
Predictions for some internal comms themes we'll see during the year:
- Tone of voice - we'll finally get some "real" language from those communicating to the troops
- Blogs - and...
- Podcasts - delivered on CDs / USBs / MP3 players / computers / websites / intranets
- "Rich media" - think youTube, think video - but without the high associated costs!
- Work/life balance
- "intranet 2.0" - turning off all the stuff that nobody accesses - revisiting the question - "What's Our Intranet For?"
- Generation Y - how do you communicate with the wired generation - what new channels do we need?
- The Environment - why do we still have a printed newsletter / poster / collateral in general
- Corporate Social Responsibility - more whistle-blowing... people care and they're not as frightened about losing thir jobs - especially if they're in the right.
- Flat flat flat - organisations need to make quick decisions in today's economy - things are going to get flat.
I may come and amend this in the next few weeks - but it's a start!
Happy New Year
davidcoe...

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