So - What is h2h marketing again?

I've used the phrase h2h marketing more and more since I invented it last year.

p2p is fine - that's peer to peer stuff - that's how you can get a bit of buzz going within your company. Getting a message out there and using the natural grapevine in a positive way.

But h2h is very cluetrain - it's you as a communications specialist empathising and really getting inside the individual - not thinking in terms of the "target audience" - but connecting on as close to a one to one level as you can.

Don't think staff - or employee - or co-worker - or colleague....

Think human being!