h2h Communication

Internal Communications in a Nutshell...

2010-06-29T20:39:00.004Z

Was just txting Mark Shaw about owning phrases like "Brand Matrix in a nutshell" or "Business Design Model in a nutshell" or "Employer Brand in a nutshell" for exciting new agency - Nutshell Presentations...

Internal Communications is a specialist service we offer - so I thought I'd do a quick SEO experiment and see if I can get Nutshell - Internal Communications - Experts - Specialists - Presentations registering on Google anywhere?

At www.wearenutshell.com - "It's the thinking that counts..."

There are three aspects to the business:

- fun - creative, high energy, positive, effective, contagious
- professional - detailed, careful, results-orientated, sharp
- insightful- experienced, proven success, incisive

Go on - get in touch!

david@wearenutshell.com

Cheers

davidcoe...

Employer Brand Ladder...

2009-11-20T09:24:00.001Z

I should probably have posted this here - but I was already on my own blog - so check it out here: http://www.davidcoe.com/2009/11/employer-brand-engagement-ladder.html

Dream Manager UK Research...

2009-09-08T16:20:00.004Z

Hi there

I'm starting to run some research around the Dream Manager concept...

I'm interested in talking to:

- people who're interested in becoming a Dream Manager

- people who're interested in running a Dream Manager programme in their company

- people who'd like to attend a Dream Manager event in London

Contact me on david.coe99@gmail.com

Here's a link to the book if you'd like to buy it.

Dream Manager in the UK...

2009-05-27T13:28:00.002Z

I've started discussions with Matthew Kelly - author of "The Dream Manager" about starting something in the UK...

It all fits in quite nicely with thoughts around "Employee Brand" and engagement techniques for HR talent mangament.

Will keep you posted.

h2h Communication Starts Here...

2009-04-20T01:10:00.000Z

Right Now...

I'm back on the case

Why are internal comms so ineffective?

2007-01-18T14:11:00.000Z

Why is it that when brands are communicating with external audiences they engage agencies, planners, media agencies and the finest brains in their organisation, but when they are communicating internally they think that they can send the same email or memo to everyone in the company and everyone will read it?

Do they really believe that their staff have so much commitment to the company that they will read and act on everything that is sent to them and that they will have sufficient time & energy to do so? How many emails do you get every day? 50? 100? or more?

....even when the content may not immediately grip them - a new security procedure.....a change to your pension plan.....a reminder to change your password every 30 days....yawn....

Internal comms are not that hard. Just take the same care as you would over external comms. Segment your audiences...develop propositions based on audience insight (what is stopping them ebhaving as you'd like them to now?) ...think of media that will reach each segment at the right time, when they have time to read it and then do something about it...make them think of the consequences of not doing it...

We know a little about this at Chemistry, as we have been doing this type of thing for Diageo on a global basis for a while. You can read more about that here

Nick

Welcome to 2007...

2007-01-02T11:56:00.000Z

Another year and there are still only 16 posts on this blogsite!! Must do better this year...

Predictions for some internal comms themes we'll see during the year:

Tone of voice - we'll finally get some "real" language from those communicating to the troops
Blogs - and...
Podcasts - delivered on CDs / USBs / MP3 players / computers / websites / intranets
"Rich media" - think youTube, think video - but without the high associated costs!
Work/life balance
"intranet 2.0" - turning off all the stuff that nobody accesses - revisiting the question - "What's Our Intranet For?"
Generation Y - how do you communicate with the wired generation - what new channels do we need?
The Environment - why do we still have a printed newsletter / poster / collateral in general
Corporate Social Responsibility - more whistle-blowing... people care and they're not as frightened about losing thir jobs - especially if they're in the right.
Flat flat flat - organisations need to make quick decisions in today's economy - things are going to get flat.

I may come and amend this in the next few weeks - but it's a start!

Happy New Year

davidcoe...

So - What is h2h marketing again?

2006-05-15T17:41:00.000Z

I've used the phrase h2h marketing more and more since I invented it last year.

p2p is fine - that's peer to peer stuff - that's how you can get a bit of buzz going within your company. Getting a message out there and using the natural grapevine in a positive way.

But h2h is very cluetrain - it's you as a communications specialist empathising and really getting inside the individual - not thinking in terms of the "target audience" - but connecting on as close to a one to one level as you can.

Don't think staff - or employee - or co-worker - or colleague....

Think human being!

employee engagement...

2006-05-15T17:36:00.000Z

Hot topic at the moment - I was talking to a colleague at Chemistry Communications today - about messaging and tone of voice for an internal audience - as oppossed to an external marketing audience.

Truth is - the lines are blurring while you watch...

"Internal Advertising" is key.

You have to utilise the skills of graphics, copy, multimedia, audio - whatever you can - to cut through the clutter that is a corporate e-mail box!

So let's test that engagement by putting some permission marketing principles in place.

Let's do a bit of big brother analysis and learn when we do things right and when we cock it up completely!

davidcoe...
150506

Get ready for the 23rd of January...

2006-01-06T10:38:00.000Z

Apparently this will be the lowest day of the year at work - excessive Christmas expenditure and the late January payday means it'll be harder than usual to drag yourself into work!

Plan ahead - do something exciting / different to get some motivation going...

Astrology or Pychometrics?

2006-01-06T10:34:00.000Z

Interesting post here about employment discrimination. I often joke about asking people's starsigns at interview - but is this taking things too far?

employees and individual contracts...

2005-12-01T11:36:00.000Z

Link here to business week online blog - "Knowledge workers - we're on our own"

"Increasingly, we'll be on our own. We'll buy our own laptops, our own insurance, and we'll cut individual deals with our employers--if we still have them--giving them a finely calibrated slice of our production."

This is really the thrust of "making talent dance" and employee empowerment in Funky Business.

This could be a challenge for internal communications as we see even more blurring between what's the internal and external audience - the porous membrane.

Surround Yourself With People Smarter Than You

2005-12-01T11:29:00.000Z

Another useful lesson for managers at all levels - let go of your ego and just:-

"Surround yourself with amazingly intelligent men and women"

Article from business 2.0 - here

internal communications podcast...

2005-12-01T11:18:00.000Z

I know that it should probably sit on this site but I've posted about a new pod-learning file on the ilovepdg website.

This is mainly because I've already got the feedburner stats etc. set up and we've got regular subscribers over there.

In the podcast Dave and I discuss the recent client briefing "wot I wrote" about creating employee evangelists - re-inventing the grapevine.

Work / Life Balance - some real alternatives

2005-12-01T10:21:00.000Z

I think we're finally getting somewhere - article from CNN Money: The new human-sized job

"A revolt of top talent is brewing across corporate America, say dozens of top executives, consultants and researchers, suggesting that it's time to reenergize the stale "work-life" debate -- by starting at the top."

All CEOs (in fact everyone in business) should read Maverick! - Ricardo Semler one of my favourite business books.

Leadership is about leading and until the guys and girls at the top finally realise that life is short and that the old saying - "no one on their deathbed says I wish I'd spent more time at the office" is really, really true.

European execs embrace flexibility...

2005-10-17T12:47:00.000Z

Businesses across Europe have embraced the concept of flexible working, with almost unanimous support from senior executives that it delivers increased productivity and motivation as well as revenue.

Another post from Management issues

Germany and France were more sceptical than most, while Ireland, together with
the Netherlands and the Nordic countries, saw the phenomenon in the most
positive light.

I just can't help myself - I know which gang I'd rather be in...

I think it's got to be the way forward - especially in light of the reduction of our manufacturing base/culture - and increase in service industries.

Ground down by corporate jargon

2005-10-17T08:56:00.000Z

British workers are bombarded by corporate jargon and "communications
initiatives", yet complain they are none the wiser about what is really going on
or whether what they are doing is making any difference, according to latest
research.

Research carried out by CHA reported at Management issues site - just tell it like it is dudes...

If you want to download our latest Clent Briefing on this go to our website - www.pdggraphics.com

Using the intranet for CEO communication...

2005-10-13T15:50:00.000Z

Information taken from the Melcrum Source for Communicators

Q: What's the best direct channel (via intranet), other than a letter or a blog,
which encapsulates simple, direct and personal communications from the CEO?
A: Two suggestions, both very simple at heart.
1) An 800 number: The equivalent of an all-employee voicemail, but accessible from any phone in the world, or through the company network. In this format you can script and rehearse the (really short) message from the CEO to give it urgency and make sure it's jargon-free. As a high-tech add-on, you can also make the message
available on the internet as a Pod-cast.

2) Stand up video: Again, both high-tech and low-tech. You travel with a little video camera and do stand up reports from various locations. You can then drop it almost straight onto your intranet (after saving it as low resolution).

A lot of this will depend on how adventurous and comfortable your leaders are. While the fear of self-exposure is high, the risk is low. And the effect and rewards in terms of employee engagement are really high.

It's all about Talent...

2005-09-21T11:01:00.000Z

Article at Tom Peters blog

Great talent has no reason to tolerate work that is not meaningful, organizations that don't value individuals' contributions, workplaces that are so bureaucratic they make innovation nearly impossible.

Power to the people...

Apologies for the delay

2005-09-21T10:36:00.000Z

Just noticed the huge gap between starting this blog and the post I just published.

I had the idea for this blog back in April - then got sidetrackeed by work and life.

So... time to re-engage. I've just finished writing an Internal Communications Manifesto (White Pare) - I'll make it available through another post.

Rethinking loyalty...

2005-09-21T10:33:00.000Z

Interesting piece on psychology of employee contract...

http://www.management-issues.com/display_page.asp?section=blog&id=2582

Talent retention balanced against peoples desire for change - balanced against a company's desire for well rounded commercially astute employees.

Internal Communications in 2005

2005-04-18T16:08:00.000Z

Let's get things rolling...

Internal communications needs a shake - it needs it now - wake up - wake up and smell the coffee...

publish information and people will read it - forget it!

engage with people - forget it!